Doing a roaring trade

21 December 2015

Doing a roaring trade 

Enjoying Christmas without cash

The spirit of giving is strong among Bartercard members this festive season as business owners find creative ways to fill Christmas stockings without blowing the budget.

With Bartercard Christmas trade shows taking place across the nation, members of the world’s largest trading exchange are swapping goods and services of all sorts to treat their staff and clients, family and friends.

Bartercard founder and South Gold Coast franchise principal Andrew Federowsky said businesses could avoid the usual Christmas credit card squeeze by using trade dollars to purchase gifts.

“Instead of having a cash budget our members can afford to be even more generous by using their Bartercard to trade for all their Christmas presents, while also promoting their own business,” Mr Federowsky said.

“With more than 20,000 members in Australia across all types of industries, not only retail but also hospitality and tourism, entertainment hair and beauty services and much more, the options for gift ideas are limitless.”

Popular options include Christmas hampers, hams and wines, jewellery, perfumes and sunglasses, or gift vouchers for cruises or spa treatments.

Bartercard hosts Christmas trade shows across the country, including the Gold Coast Christmas Market Day at Southport earlier this month, with between 140 and 170 vendors at each event.

Mr Federowsky said members also used Bartercard to source venues for company Christmas parties, as well as organise holidays for themselves and their families.

“Bartercard gives members the flexibility to celebrate the festive season without financial pressure,” he said.

“We have members trading holiday packages in many destinations around Australia, in New Zealand, or in South-East Asia.”

Focusing on barter trade over the Christmas season was also an important strategy for businesses looking to offset traditionally quiet periods or move excess stock.

“Belonging to Bartercard, as well as being part of a very valuable network of like-minded business leaders, is all about saving cash, and that is what we are trying to do most for our members.  If, as a vendor, you wanted to boost your sales, you can inform your local office or your offering, and book a stand at the trade show to up your sales,” Mr Federowsky said.

“For example, if you are a cruise company that is busy over Christmas, you could sell vouchers to be redeemed from late January, that way you are forward planning to cover quiet periods as well.”

Media outlet: Gold Coast Bulletin
Title: Doing a roaring trade
Date: December 21st, 2015