Bartercard is a subsidiary of IncentiaPay, a leading provider of transactional platforms and management systems and listed on the Australian Stock Exchange (INP:ASX). Bartercard is the operator of the world’s largest trade exchange where small and medium-sized businesses barter-trade over $600m each year in nine countries.  World-wide our members, who trade across a dynamic mix of industries, are serviced by 75 offices and 600 staff.

Since launching in 1991, Bartercard has revolutionised the way its members do business.  From attracting new customers to conserving cash and increasing profits, Bartercard’s world-leading system enables members to enhance their business through a cashless business marketplace.

Bartercard's vision

To be the leading global marketplace where small and medium-sized businesses connect and grow. 


Our story

Founded on the Gold Coast, Australia, by Brian Hall, Andrew Federowsky and Wayne Sharpe, with a vision to become the world’s leading trade exchange and business-to-business brand, Bartercard has built up a global presence.  In 1995 Bartercard International was created to replicate its Australian model globally. Today Bartercard counts New Zealand, UK, USA, Thailand, UAE, Cyprus, South Africa and most recently France in its global network, with new international license enquiries daily.  

In May 2012 Bartercard International Group was formed merging both the Australian and International entities to make it easier for members to trade on a global platform.

On 9 September 2014, Bartercard’s parent company, IncentiaPay, listed on the Australian Stock Exchange (INP:ASX).

In 2016, Bartercard Australia celebrated 25 years of helping businesses to connect and grow.